Referencies

Meghívódiszkont Ltd. - Increasing conversions based on a marketing strategy

Our tasks

We were briefed to handle Google PPC ads and social media communication under one roof with the aim to further strengthen the company’s leadership role in the market.

Our solution

We created a thorough online marketing strategy and executed it. Our recommended marketing mix included Google search-, display- and shopping ads. We complemented this with Facebook and Instagram campaigns in innovative ad formats such as collections or video ads. On top, regular Facebook and Instagram posts were communicated in newsfeeds and stories as well.

The results

Conversion number increased by +67% and unique messages contributed to prolong the sales season. The digital measure were improved to become more accurate helping to make our ad spend more effective. The results were audited by a 3rd party consultancy firm. Check out our case study eBook for more information.

ppt1 1 Effectivo Communications

UJNHP.HU - Generating quality B2B leads

Our task

Our task was to kick-start traffic generation for the new www.ujnhp.hu website and to generate quality B2B leads amongst corporate owners

Our solution

Our recommended marketing mix was built on a set of solid Google search campaigns, Gmail campaign, Google remarketing and LinkedIn B2B ads. For the LinkedIn campaign, we applied sponsored inMail format successfully that was tailored to companies, industries based on the seniority of our target.

The results

We overdelivered by 25% vs. the forecasted results in terms of conversion number. Overall, we reached a 4,71% conversion rate amongst company owners and decision makers.

ppt3 Effectivo Communications

VIVAMAX.HU – Growth fuelled by Google Shopping ads

Our tasks

The task was to build awareness of the brand’s healthcare and health maintenance products and generate online sales during times when their offline stores were closed.

Our solution

We launched Google Shopping ads for key product categories such as massage products, air purifiers, sport – and healthcare products.

The results

Results were above expectations. We delivered conversion rates between 2,45%-16,53% depending on product category. The average conversion rate for all products were 5,21%. On top, conversion costs were kept constantly at a low rate.
As a result, 2020 results were so outstanding that we nominated to an online marketing award Kreatív Best.net.

PPT5 Effectivo Communications

GARCON.HU - The most successful B2B lead magnet

Our tasks

With Garcon gastro management software, our task was to reach restaurant owners and directors and generate leads amongst them.

Our solution

We created a free to download eBook with quality B2B content. Then we run lead generation ads in Facebook and Instagram with strong targeting. As leads, we asked for contact and company details.

The results

We generated 909 leads during 4 months at 65 HUF cost / lead that is extremely low! This result was also the success of our previous campaign where we build target groups successfully.

ppt8 Effectivo Communications

FÉNYCSATORNA LTD. - B2C lead generation with social media campaigns

Our tasks

Our task was to build awareness to our client’s innovative product and generate leads which was defined as a person with quote inquiry.

Our solution

Our recommendation was built on an online marketing strategy. The marketing mix was founded on social media campaigns with lead generation objectives in video format. We run these campaigns both on Facebook and Instagram, ad presence were: newsfeed, audience network, stories, marketplace and messenger as well. The campaign’ other leg was Google search ads.

The results

The Facebook and Instagram campaigns delivered 164 leads within 1 month and 48 additional conversion came from Google search ads in the same period!

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