Exhibition in 9 Months
Exhibition in 9 Months
We started working with Dóra Pál in November 2023. When she approached us, she entrusted us with the challenging task of assisting in marketing and communicating her personal brand. At first, it seemed like a general self-branding task, but the challenge lay in the fact that she is a painter.
In November, Dóra, who creates under the name Bydorapal, came to us with a few oil paintings, illustrations, and great hopes. The number of paintings grew, and her hopes turned into reality.
During the 9 months of work, we helped Dóra build and communicate her personal brand through a self-branding course. Additionally, we increased her visibility through continuous online campaigns. Her most active communication platforms are Instagram and LinkedIn.
Thanks to the advertisements, she has received numerous exciting inquiries. These include being approached for interior design and execution of a café, product packaging design, appearances in New York newspapers, and unique commissions.
During the summer, Dóra also started her exhibitions. Her works have been displayed at a golf tournament, a prestigious dental conference, and the Conscious Women Conference.
An online campaign led to Blanka Bán, an art historian and cultural manager at the Museum of Fine Arts-Hungarian National Gallery, noticing Dóra’s art. Blanka is responsible for the contemporary exhibitions at the Aranybástya restaurant in Budapest. After several consultations and many hours of painting, the opening of Bydorapal’s REBORN series exhibition was held on July 1st at the magnificent Lónyai-Hatvany villa. The paintings will be on display on the restaurant’s walls for 2.5 months.
The successes of the campaigns are reflected not only in the wonderful exhibitions and appearances but also in the increase in followers and the high number of engagements. The number of Instagram followers has grown sixfold in recent months. Given that the budget for the online campaigns falls into the lower category and the field is very specific and small, we are especially proud of the achievements.
Our journey of marketing excellence - winner of 12x Marketing Diamond Awards
Effectivo Communications: our journey of marketing excellence
Effectivo Communications’ remarkable achievement of winning 12x Marketing Diamond awards showcases their excellence in online marketing across various categories. From brand building to sustainability, social media strategies to low-budget campaigns, and impactful launch campaigns to inspiring non-profit initiatives, Effectivo Communications has demonstrated versatility and innovation in the digital marketing landscape.
Their outstanding performance has propelled them to the enviable position of climbing to number 3 on the overall agency ranking. This recognition not only underscores their expertise but also highlights their commitment to delivering exceptional results for their clients across diverse marketing challenges.
Marketind Diamond Awards by the Hungarian Marketing Association – 2024. feb.
Effectivo Communications: Celebrating 5 Years of Excellence in Digital Marketing
Effectivo Communications: Celebrating 5 Years of Excellence in Digital Marketing
From its humble beginnings as a family-owned venture to its present stature with a diverse team from Hungary, the US, and Sri Lanka, Effectivo Communications has come a long way. As we mark our fifth anniversary, we pause to reflect on our journey, the milestones achieved, and the future that beckons with promise.
A Journey of Tenacity and Triumph
Five years in the ever-evolving digital landscape are akin to a lifetime in any other industry. Our voyage began with a clear mission – to harness the power of digital platforms and offer transformative services in marketing strategy creation, paid campaign management, and content creation.
And it’s safe to say, we’ve made our mark. A testament to our diligence and expertise is the 10 Marketing Diamond Awards gracing our shelves. Further solidifying our position as industry front-runners, we were honored to be finalists in the prestigious European Search Award. Our client portfolio is as diverse as it’s rich, spanning sectors from FMCG, IT, gastronomy, and automotive to non-profit and B2B services.
Adapting to an Ever-changing Landscape
The digital marketing sphere is fickle, with rapid shifts and changes. Balazs Buzas, our CEO & Co-Founder, aptly says, “We came extremely far during the past 5 years, earning valuable experiences in the market.” Our secret sauce? Constant development and training. This ensures that we’re not just reactive to changes but proactive in leveraging them for our client’s advantage.
Effectivo Communications 5 years anniversary
Embracing the Future
AI is not just a buzzword for us. We see it as the future of digital marketing. As Balazs further notes, “AI shapes our industry, and we leverage it to make our work and our clients’ budget more effective.” Our vision for the upcoming years is clear: further integration of AI into our processes, especially in realms like copywriting, graphic design, and automation.
Highlights from 2023
This year was a significant one. We made exciting forays into the gastronomy sector, collaborating with esteemed wineries, high-end restaurants, a champagne bar, and pioneering gastro tech companies.
Join Us in Celebrating!
As we commemorate this significant milestone, we proudly unveil our new anniversary logo and share a candid moment with our team photo. Here’s to the family that made Effectivo Communications the force it is today!
To our partners, clients, and well-wishers, we extend a heartfelt invitation: Join us in celebrating our 5th anniversary. Here’s to many more years of crafting effective strategies, delivering outstanding results, and setting new benchmarks in digital marketing!
Guarding the Gates: Meta’s Vulnerabilities and Cybersecurity Warnings
Guarding the Gates: Meta’s Vulnerabilities and Cybersecurity Warnings
In today’s digitally-driven business landscape, platforms like Meta have become integral to brand visibility and customer reach. From Facebook to Instagram, businesses trust Meta with their advertisements, client outreach, and data. However, recent events have underscored the vulnerability of such reliance, posing critical questions about the future of digital marketing and data security.
Several clients and even ourselves have recently reported alarming security breaches. Hacks led to loss of administrative access to Meta business managers, affecting ad accounts and Facebook pages alike. The gravity of the situation extended beyond losing control over advertisements and client reach. Companies found their bank cards charged significantly due to unauthorized activities, stirring serious concerns over the safety of financial data within the Meta ecosystem.
Prompt intervention by Meta ensured quick refunds, helping mitigate the immediate financial impact. Yet, the underlying issue persists – businesses found themselves momentarily crippled, their critical advertising channels and community pages vanished overnight.
These incidents bring to light an important aspect – the risk of over-reliance on third-party platforms for driving traffic and sales. The vulnerabilities exposed within Meta’s security infrastructure underline the necessity of developing independent, robust client databases and traffic sources. At Effectivo Communications, we highly encourage a diverse marketing mix and strong efforts for customer database building.
Cybersecurity is getting into social networks
It is crucial to strategize beyond the immediate benefits of platforms like Meta. While these platforms offer vast audiences and efficient ad targeting, the tradeoff in terms of security risks and potential loss of control must not be underestimated.
Investing in building and maintaining your own client database provides a secure foundation. Direct channels like email marketing, websites, or even mobile applications not only ensure control over customer engagement but also offer insulation against the turbulence that external platforms might face.
Cybersecurity is no longer a choice but an imperative in the digital era. The recent Meta incidents serve as a stark reminder of this reality. As we move forward, businesses must seek a balanced approach – leveraging third-party platforms for their strengths while developing robust, self-reliant systems to safeguard against their vulnerabilities.
This prudent approach will help businesses navigate the digital landscape with confidence and resilience, secure in their ability to reach and engage customers independently of third-party platforms.
In this era of uncertainty, self-reliance isn’t just about maintaining control. It’s about securing the future of your business.
Quick checklist to secure your Meta business manager:
- All admins needs to use two-factor authentication, it is a must for everyone!
- Always have more than one admins for your Meta assets such as your page, ad account, Pixel
- Secure your payment, leverage online debit cards with spending limits
- Block your card immediately if you see unplanned charges
- Report issues immediately and block your ad account
#meta #cybersecurity #myeffectivo
Freaky Fridays: Unleashing the Power of Digital Marketing Campaigns on the Last Day of the Work Week
Freaky Fridays: Unleashing the Power of Digital Marketing Campaigns on the Last Day of the Work Week
Greetings to all you online marketers and business owners! We know you’re always on the hunt for the best marketing strategies, and boy, do we have a story for you. It’s all about making your Fridays just a bit freakier with some mind-blowing digital marketing campaigns. And no, we’re not talking about those exhausting Black Friday ads. Buckle up and get ready for a different kind of thrill.
Did you ever stop to think about why movie releases and payday coincide with Fridays? It’s not by accident. Friday has a certain magic, it’s the herald of the weekend, and it comes with a surge of positivity and a hint of “treat yourself” mentality. Smart marketers know how to ride this wave, and they do it across various platforms like Facebook, LinkedIn, Instagram, and even TikTok.
Let’s dive into Facebook first. Did you hear about the “Feel-Good Friday” campaign? It’s a brilliant strategy that taps into that end-of-the-week euphoria. Brands share content that gives viewers all the warm fuzzies. Products are presented as the ultimate reward for surviving the week, clever, right?
Shifting gears, we move onto LinkedIn. In stark contrast to Facebook’s warm fuzzies, LinkedIn’s “Feature Friday” showcases professional achievements and success stories. It’s a little less about treating yourself and more about patting yourself on the back.
Then, there’s Instagram with its famous “Follow Friday” (#FF) campaign. It promotes not just products, but community growth. It’s about spreading the love, and who doesn’t love a bit of love on a Friday?
And, let’s not forget TikTok, home of the “#FridayDance” campaign. Brands on TikTok have used this to reach their audience in a fun and relatable way. Because who isn’t excited to dance their way into the weekend?
So, what’s the secret sauce here? Embrace the Friday spirit! Understand that Fridays come with a certain mindset, and if you can capture that, you’re onto a winner.
Intrigued? Want to know more about making the most of your online marketing strategies? Check out our other posts and read more on our blog. Your next killer campaign could be just a click away! Happy Freaky Friday, folks!
Effectivo Communications: Finalist for the European Search Award 2023
Effectivo Communications: finalist for the European Search Award Best Local Campaign 2023
Established in 2018, Effectivo Communications is a digital marketing agency born in Budapest, Hungary. The family-owned boutique agency grew rapidly and consists of international experts by now. The company has won the 10x Marketing Diamond Awards in 2021 and 2023 and is a finalist for the European Search Award in the Best Local Campaign category this year. https://europeansearchawards.com/2023-shortlist/
Effectivo Communications specializes in providing comprehensive digital marketing solutions to its clients in Europe, United States and Canada. They offer services such as digital strategy, PPC & social media management and content marketing with IT, healthcare and B2B industry focus.
They strive to create meaningful connections between brands and their customers through powerful storytelling that engages viewers and generate sales. With our experience in the industry, we are well-positioned to help companies of all sizes reach their goals through effective marketing campaigns that are all planned in thorough marketing strategies. During the past 5 years, we have created marketing strategies for more than 50 brands and companies. Effectivo Communications’ experienced copywriters, designers and digital strategists create high-quality digital content and ads for various social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest and Reddit.
“We believe in storytelling, powerful channel relevant content creation and effective, data-driven campaign delivery” – said Mr. Balazs Buzas, Co-founder and CEO of Effectivo Communications, former P&G and Nestlé brand leader.
They understand the importance of co-marketing and localization in today’s global market. With extensive experiences in creating digital campaigns, they will help you reach customers in different countries by leveraging local language, culture and customs. According to Judit Buzas, Creative Director at Effectivo Communications: “We specialize in brand building, helping our clients creating strong brand identities that resonates with their target audiences. While we work with big brands such as Holcim, Lexus or BaByliss we also foster brand development for start-ups and local family-owned brands such as Dr. Hummel or Tornai Winery.”
Flexibility of the small agency combined with the expertise of a big agency – Effectivo Communications is proud of its ability to leverage AI in copywriting, graphic design and campaign delivery. This has enabled the company to provide high-quality services to its clients while saving time and money.
5 things that you need to know as a corporate TikTok advertiser
5 things that you need to know as a corporate TikTok advertiser
- When shall I first think of advertising on TikTok?
As always when it gets to communication, think of your target audience. If your target group is amongst the 13-17 or 18-24 then you seriously need to consider this channel. These youngsters spend more than an hour on TikTok daily and they check the app more than 20 times per day. Of course, only on mobile – where else?
- What to you Tiktok for as a corporate advertiser?
Basically, there are different campaign goals on TikTok such as traffic, lead generation, video views, app downloads, reach, conversion etc. similarly to Facebook. You need to pick to most suitable to your marketing goal. Our agency experiences show that the best results can be achieved on reach, traffic and video view goals which is based on the channel dynamics and usage habits. TikTok is made for video views by default, consuming lots of content in a raw. It is way harder to ask users to fill in a lead gen form via exiting the video flow. Of course, it is not impossible, just much harder to work around.
Our TikTok campaigns showed that this channel is perfect to build up reach and brand awareness quickly and at a great CPM within the target.
- What results shall I expect from TikTok and at what cost?
It is totally realistic to get to a few hundred thousand reach within few days under 100 EUR spending. And the great things is, that you’ll even earn a great click through ratio as well. Although it is important to bear in mind that the daily spending limit is 20 EUR.
So if you are at the top of the marketing funnel, you definitely need to consider this channel for young audiences. The CPC and CPM costs are more beneficial than other social channels as advertisers just start to discover this channel.
Build brand awareness quickly on TikTok
4. What to pay attention when advertising on TikTok?
Think of mobile and video only, nothing else! The video content needs to be short and crisp always with music or sound effects. You goal should be to stand out which is not an easy task on TikTok.
In your TikTok ads, you can only ad a very short text therefore your video needs to convey the key messages. When talking about videos, always pick your thumbnail image and CTA button carefully.
Then target well! Similarly to Facebook, you can filter by age, gender, interest, location, device and by schedule as well.
5. How to kick start on TikTok?
Check your country specifics. TikTok does not offer self-service in many countries for opening a TikTok ad account. In this case, you need to turn to selected agency partners. We are also happy to assist you in this! #myeffectivo
