Exhibition in 9 Months
We started working with Dóra Pál in November 2023. When she approached us, she entrusted us with the challenging task of assisting in marketing and communicating her personal brand. At first, it seemed like a general self-branding task, but the challenge lay in the fact that she is a painter.
In November, Dóra, who creates under the name Bydorapal, came to us with a few oil paintings, illustrations, and great hopes. The number of paintings grew, and her hopes turned into reality.
During the 9 months of work, we helped Dóra build and communicate her personal brand through a self-branding course. Additionally, we increased her visibility through continuous online campaigns. Her most active communication platforms are Instagram and LinkedIn.
Thanks to the advertisements, she has received numerous exciting inquiries. These include being approached for interior design and execution of a café, product packaging design, appearances in New York newspapers, and unique commissions.
During the summer, Dóra also started her exhibitions. Her works have been displayed at a golf tournament, a prestigious dental conference, and the Conscious Women Conference.
An online campaign led to Blanka Bán, an art historian and cultural manager at the Museum of Fine Arts-Hungarian National Gallery, noticing Dóra’s art. Blanka is responsible for the contemporary exhibitions at the Aranybástya restaurant in Budapest. After several consultations and many hours of painting, the opening of Bydorapal’s REBORN series exhibition was held on July 1st at the magnificent Lónyai-Hatvany villa. The paintings will be on display on the restaurant’s walls for 2.5 months.
The successes of the campaigns are reflected not only in the wonderful exhibitions and appearances but also in the increase in followers and the high number of engagements. The number of Instagram followers has grown sixfold in recent months. Given that the budget for the online campaigns falls into the lower category and the field is very specific and small, we are especially proud of the achievements.